THE LAUNCH STAGE PATHWAY
You've validated the idea. Now let's launch it - for real.
Launch Navigation takes you step by step from "I'm ready" to open for business - a brand you're proud of, a marketing plan that gets you seen, your first sales, and the day-to-day operations to keep it all running.
YOU MIGHT BE HERE
Sound familiar?
You've done the hard thinking. The idea is validated, the model makes sense - and now you're staring at a hundred launch to-dos with no idea which comes first. Website or social media? Pricing or branding? And what do you actually say when someone asks what you sell?
That's not a readiness problem. That's a missing map. Launch Navigation is the map.
By the end of Launch Navigation, you will have:
- A brand identity and value proposition you're proud to put your name on
- An online presence built for your business - website, social, or marketplace
- A launch funnel and marketing plan across the channels that actually fit your customers
- Your first sales - and a repeatable sales process to keep them coming
- Day-to-day operating routines for orders, customers, budgeting, and your time
- The confidence to launch without burning out
- A Certificate in Business Launch Strategy upon passing your final test and portfolio submission - the second of three milestones toward your Certified Entrepreneurial Professional (CEP) designation
WHAT'S INSIDE
Four maps. One confident launch.
Launch Navigation is an 8-week journey through four maps, each one building on the last:
Map 1 - MY BRAND MAP: Positioning and Presence (Weeks 1-2)
Develop your brand identity, craft a compelling value proposition, build your online presence - website, social, or marketplace - and learn to tell your story with authenticity.
Map 2 - MY MARKETING MAP: Getting Visible and Getting Sales (Weeks 3-4)
Choose the right marketing channels, build your launch funnel, set your social media and email strategy, and launch with confidence - knowing exactly what to say and when.
Map 3 - MY SALES MAP: Making the First Dollar and Beyond (Weeks 5-6)
Sales basics for new entrepreneurs, pricing strategies and offers, a customer journey that converts, selling in person and online, and handling objections without the awkwardness.
Map 4 - MY OPERATIONS MAP: Running Your Business Day-to-Day (Weeks 7-8)
Managing orders, customers, and inventory. Building daily, weekly, and monthly routines. Tools for efficiency, budgeting and break-even tracking, and time management that prevents burnout.
Every map includes video lessons, readings, workbook assignments, and quizzes - because you don't launch a business by watching videos. You launch it by doing the work, and this course makes sure you do. Access everything from your desktop, iPad, or the My Venture Coach app.
OPTION A
Self-Paced Course - $497
Work through all four maps on your own schedule with video lessons, workbooks, quizzes, and practical action steps. Complete your final test and portfolio to earn your Certificate in Business Launch Strategy.
No waiting for enrollment windows - start the moment you enroll.
OPTION B
Live Cohort - $1,749
The full course, taught live:
- 90-minute live classes with expert instructors
- A peer cohort moving through the maps alongside you
- Two 1:1 business coaching sessions
- Enrollment in the My Venture Coach Community for long-term support
- The final test, portfolio, and Certificate in Business Launch Strategy
Ideal if you want live instruction, accountability, and people in your corner every week.
WHO'S TEACHING
Learn from someone who has taught it, led it, and lived it
Launch Navigation was built by Kristi Mitchell - university entrepreneurship professor, founder of multi-million dollar businesses, and leader of a nationally award-winning entrepreneurship program.
Every lesson comes from three decades of building real companies and more than ten years teaching entrepreneurs how to build theirs.
REAL ENTREPRENEURS. REAL PROGRESS.
"Kristi changed my life. I struggled to have the confidence to start. Now I believe in myself - and I'm running my own business while managing a full-time job and my kids."
- Olivia C.
My Venture Coach Entrepreneur
"My Venture Coach and CEP changed everything for me. I'm now running a successful business, mentoring others, and achieving goals I never thought possible."
- Jennifer B.
My Venture Coach CEP Entrepreneur
WHAT YOU'RE GETTING
Everything inside Launch Navigation
- The complete four-map course - 20 step-by-step lessons across 8 weeks of guided training
- Workbooks and action guides for every module - you build your actual brand, marketing plan, and sales process as you learn
- Module quizzes and progress checkpoints - so you always know you're on track
- Final certification test and portfolio review - prove what you've built, not just what you've watched
- Certificate in Business Launch Strategy - shareable on LinkedIn, your resume, and with bankers and investors
- Access anywhere - desktop, iPad, or the My Venture Coach app
Self-paced at $497 or live cohort at $1,749 - less than one course from a top business school. Enroll today and start today.
QUESTIONS? ANSWERED.
Frequently asked questions
Do I need a validated business model first?
Launch Navigation works best when you already have a clear, validated idea of what you're building and who it's for. If you're not there yet, start with Venture Mapping - it's the first milestone on the CEP pathway and builds the foundation this course launches from.
How much time does it take each week?
The course is designed for people building around a full-time job and a full life. In the self-paced course, most students spend a few focused hours per week - and because it's self-paced, falling behind isn't a thing. The course simply waits for you. In the live cohort, you'll meet for a 90-minute live class each week, plus hands-on work outside of class to apply what you're learning to your launch.
What if I've never sold anything before?
You're exactly who the Sales Map was written for. It starts with sales basics for new entrepreneurs and builds up to pricing, offers, and handling objections - so selling starts to feel like helping, not pitching.
Is the certificate legitimate?
Yes. The Certificate in Business Launch Strategy is earned, not given - you complete a final test and submit portfolio items that demonstrate what you've built. It's shareable on LinkedIn and your resume, and it's the second of three certificates toward the full Certified Entrepreneurial Professional (CEP) designation.
What's the difference between self-paced and the live cohort?
Same curriculum, same certificate. The live cohort adds weekly 90-minute live classes, a peer group moving through the maps with you, two 1:1 coaching sessions, and enrollment in the My Venture Coach Community. Choose based on how you learn best.
What if this isn't the right stage for me?
Take the free 3-minute Pathway Quiz and we'll point you to the right starting place - whether that's Venture Mapping, Launch Navigation, or Growth Mapping. Take the quiz here.
Launch day is closer than you think.
You've done the thinking. Launch Navigation turns it into a brand, a marketing plan, your first sales, and a business that runs day to day - guided step by step by a university entrepreneurship professor and real founder.
And it's the second of three milestones toward your Certified Entrepreneurial Professional (CEP) designation.
Let's get you open for business.
Call To Action