By the end of Venture Mapping, you will have:

• A validated business model built around your idea, your goals, and your market - not a generic template
• Real customer insights from primary research you'll conduct yourself - so you have evidence, not just optimism
• A defined value proposition and target customer you can describe in one sentence
• A soft-launch plan: proof of concept, a simple marketing plan, and a system for customer feedback
• Your legal and administrative foundation mapped out - business structure, registration, licensing, taxes, and banking
• The entrepreneurial mindset and confidence to keep going when it gets hard
• A Certificate in Business Model Development upon passing your final test and portfolio submission - the first of three milestones toward your Certified Entrepreneurial Professional (CEP) designation

WHAT'S INSIDE

Five maps. One clear path.

Venture Mapping is an 8-week journey through five maps, each one building on the last:

Map 1 - MY SUCCESS MAP: Unleashing the Entrepreneur Within (Week 1)

Before you build a business, you build the builder. Mindset, confidence, goal setting, and overcoming the limiting beliefs that have kept your idea on the shelf.

Map 2 - MY FOUNDATION MAP: Creating Business Ideas People Want to Buy (Weeks 2-3)

Where strong ideas come from - and how to pressure-test yours. Understand your customers, competitors, and industry, and conduct real primary research to gather customer insights.

Map 3 - MY VENTURE MAP: Building Your Dream Business for Success (Weeks 4-5)

The heart of the course. Define your value proposition, validate it with potential customers, and build your complete business model - key activities, partners, resources, revenue, and costs.

Map 4 - MY LAUNCH MAP: Charting Your Course for Market Entry and Impact (Weeks 6-7)

Set up your proof of concept, create a simple marketing plan and brand for a soft launch, plan for customer feedback, and manage your start-up operations.

Map 5 - MY COMPLIANCE MAP: Planning for Legal and Administrative (Week 8)

The unglamorous essentials, made simple: legal structure, registration, taxes, licensing, financial systems, banking, and your digital presence.

Every map includes video lessons, readings, workbook assignments, and quizzes - because you don't validate a business by watching videos. You validate it by doing the work, and this course makes sure you do. Access everything from your desktop, iPad, or the My Venture Coach app.

OPTION A

Self-Paced Course - $497

Work through all five maps on your own schedule with video lessons, workbooks, quizzes, and practical action steps. Complete your final test and portfolio to earn your Certificate in Business Model Development.

No waiting for enrollment windows - start the moment you enroll.

Enroll Now - Start Today →

OPTION B

Live Cohort - $1,497

Everything in the self-paced course, taught live:

• 90-minute live classes with expert instructors
• A peer cohort moving through the maps alongside you
• Two 1:1 business coaching sessions
• Enrollment in the My Venture Coach Community for long-term support
• The same final test, portfolio, and Certificate in Business Model Development

Ideal if you want live instruction, accountability, and people in your corner every week.

Join the Next Live Cohort →

WHO'S TEACHING

Learn from someone who has taught it, led it, and lived it

Venture Mapping was built by Kristi Mitchell - university entrepreneurship professor, founder of multi-million dollar businesses, and leader of a nationally award-winning entrepreneurship program.

Every lesson comes from three decades of building real companies and more than ten years teaching entrepreneurs how to build theirs.

REAL ENTREPRENEURS. REAL PROGRESS.

"Kristi changed my life. I struggled to have the confidence to start. Now I believe in myself - and I'm running my own business while managing a full-time job and my kids."

- Olivia C.
My Venture Coach Entrepreneur

"My Venture Coach and CEP changed everything for me. I'm now running a successful business, mentoring others, and achieving goals I never thought possible."

- Jennifer B.
My Venture Coach CEP Entrepreneur

WHAT YOU'RE GETTING

Everything inside Venture Mapping

• The complete five-map course - 35 step-by-step lessons across 8 weeks of guided training
• Workbooks and action guides for every module - you build your actual business model as you learn
• Module quizzes and progress checkpoints - so you always know you're on track
• Final certification test and portfolio review - prove what you've built, not just what you've watched
• Certificate in Business Model Development - shareable on LinkedIn, your resume, and with bankers and investors
• Access anywhere - desktop, iPad, or the My Venture Coach app

All of it starting at $497 - less than a third of one course from a top business school.

QUESTIONS? ANSWERED.

Frequently asked questions

Do I need to have a business idea already?

No. If you're still searching, Map 2 walks you through where strong ideas come from and how to generate ones people actually want to buy. If you already have an idea, you'll pressure-test and sharpen it. Either way, you leave with a validated direction.

How much time does it take each week?

The course is designed for people building around a full-time job and a full life. In the self-paced course, most students spend a few focused hours per week - and because it's self-paced, falling behind isn't a thing. The course simply waits for you. In the live cohort, you'll meet for a 90-minute live class each week, plus hands-on work outside of class to apply what you're learning to your business.

What if I don't feel like "an entrepreneur" yet?

You don't need the title to start. That's exactly why the course begins with the Success Map - building the mindset, confidence, and goals that carry you through the rest. Most of our students didn't call themselves entrepreneurs on day one either.

Is the certificate legitimate?

Yes. The Certificate in Business Model Development is earned, not given - you complete a final test and submit portfolio items that demonstrate what you've built. It's shareable on LinkedIn and your resume, and it's the first of three certificates toward the full Certified Entrepreneurial Professional (CEP) designation.

What's the difference between self-paced and the live cohort?

Same curriculum, same certificate. The live cohort adds weekly 90-minute live classes, a peer group moving through the maps with you, two 1:1 coaching sessions, and enrollment in the My Venture Coach Community. Choose based on how you learn best.

What if this isn't the right stage for me?

Take the free 3-minute Pathway Quiz and we'll point you to the right starting place - whether that's Venture Mapping, Launch Navigation, or Growth Mapping. Take the quiz here.